Never a truer word spoken in jest

Blue Security's Blue Frog project may have been forced offline by spammers, but its work has been ressurected as the Black Frog project.

Naturally, the people working on this want to get the word out about it. So much so that its press room contains a PR Bible for those wanting to speak to the media.

Number 3 on the list?

Do all the work - The easier you make the reporter's job, the higher the chance the story will be posted.

I couldn't possibly comment ;)

The hard man of digital effects

Todays best press release shows that even East End hard men can make it in the world of computer graphics, as Industrial Light & Magic Looks to mental ray to create Poseidon.

We would like to invite you...

You get a lot of invites to events, press conferences, lunch briefings and the like as a journo. And the PRs aren't averse to throwing in a few compliments to make you want to turn up.

Take this one from Sasha Manners at PR agency Edelman.

"We will be inviting just a handful of people who are knowledgeable on this area and we would love to have you there as well!

Errrrr, thanks Sasha.

Things we learned today #697

Pressing the Ctrl and Alt keys followed by any of the curser arrows makes the viewing screen tilt in that direction.

I'm editing this after pressing Ctrl, Alt and the down arrow for my Australian readers.

(Not) The Apprentice

The first line of Syed from The Apprentice's website (what do you mean you don't watch Sir Alan?!) shouldn't be a surprise for anyone who has been tuning into the series.

Apparently he was born into a working class family! Who would have guessed.