Never a truer word spoken in jest

Blue Security's Blue Frog project may have been forced offline by spammers, but its work has been ressurected as the Black Frog project.

Naturally, the people working on this want to get the word out about it. So much so that its press room contains a PR Bible for those wanting to speak to the media.

Number 3 on the list?

Do all the work - The easier you make the reporter's job, the higher the chance the story will be posted.

I couldn't possibly comment ;)