This publication has been sexed up

Interesting addition to the magazines world in today's Gorkana update:

SEx
SEx is the journal of The Erotic Print Society, launched in February 2006, and brings together a broad range of established and new writers who cover the theme of sex. Some will explore its social dynamic, others will contribute fiction, while others will be looking at the arts, the media, the adult entertainment industry, the law and politics. SEx is published by Jamie Maclean, who founded the Erotic Review, and is edited by Christopher Peachment.

Does this mean SFX magazine will stop covering up the F in its title in an attempt to look like the word SEX?