Edel Vice

If you're looking for advice on how to run a journalist PR evening, you could do worse than pop along to Edelman's Third Thursday and see how they do it. This event, held on the third Thursday of every month, is now hacked into my diary and will not be overidden.

The friendly staff definitely help. It's amazing how when people take time to just chat and take an interest in what you are doing how you naturally offer the same interest back. Be warned, it's hard to fake this, so only go down this road if you do actually like hanging out with journalists.

Next up, pick a venue that people actually want to go to. No real ale on tap? Don't book it. Only lager in bottles? See above. Try and choose somewhere that's got a pub atmosphere but still works as a London bar so no-one feels alienated.

And forget the tiny, expensively-crafted food items. Last night there was no food on the menu so they ordered in pizzas, chicken wings and onion rings. Pizzas! Have you ever seen journalists look so happy? I'm betting not.

Maybe I like the simple pleasures in life, but this is one night I won't miss. See you there next month.