Basingstoke barney

I love my weekly trawl through the Advertising Standards Authority's rulings. There's almost always a classic in there. Take today's offering:

A regional press ad for a restaurant claimed "Amodeo is an amazing Basingstoke restaurant to go to for the real feel of Italy without paying for the plane flight! … THE ONLY ITALIAN RESTAURANT & PIZZERIA IN BASINGSTOKE."

Issue
Galleto restaurant, challenged the claim "THE ONLY ITALIAN RESTAURANT & PIZZERIA IN BASINGSTOKE" because they were an Italian restaurant based in Basingstoke.
The CAP Code: 3.1;7.1

Response
Amodeo apologised for the ad.

I'll bet Amodeo apologised. I mean, how did it think it would get away with that?