Tuesday, July 25, 2006

Contents May Be Hot You Moron

It seems the sue-everyone-for-ever-doing-anything culture has made it so even the humble press release is under threat. At least that's what I assume (making an ass of you and me) has led to the current trend for disclaimers.

Check this one out, which I copied from a games company press release. Can you spell overkill?

"The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of [insert business here]. and its subsidiaries (collectively referred to as “[insert business here]”), including, but not limited to, expectations and projections related to the current development projects at Paradigm Entertainment, and the integration of acquired assets, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect [insert business here]’s financial results, described in other documents that [insert business here] files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2006, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, [insert business here] disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release."

It's hard enough to believe anything in a press release as it is, never mind whacking a great big disclaimer on it to really make you think twice.

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